In the Botanical Garden in Belgrade, on April 25, the HELASA micellar cleansing gel, the result of innovative scientific research, was officially presented. This project, based on the principles of a circular economy, was developed in collaboration with the Faculty of Biology at the University of Belgrade and the Institute of Chemistry, Technology and Metallurgy (ICTM), with the support of UNDP through the program "EU for the Green Agenda in Serbia."

The team of scientists behind this significant achievement includes: Dr. Danka Bukvički (project leader) and Dr. Ana Alimpić Aradski from the Faculty of Biology, as well as our colleagues Dr. Nataša Jović-Jovičić, Dr. Predrag Banković, and Dr. Marija Ajduković from ICTM.

Their joint work led to the development of an innovative micellar gel formulation, based on medicinal plants and biochar, providing an environmentally sustainable alternative in the field of bio-cosmetics.

HELASA is more than cosmetics – it is a symbol of science in the service of sustainability.